Improving Your Customer Quality Ranking

First, what would you have to do starting today to improve the way that customers think about you and talk about you? When your name comes up or when they describe you to other people, what should you do first? What should you do?

Second, what would be your plan to improve your quality ranking by one degree to move your company up to one quality ranking? You must know exactly why other companies are above you on this scale. One of the best ways? To find this out is to ask people who are not now your customers why they prefer to buy from your competitors rather than from you. What value do they perceive? What differences do they see between your business and your competitors? Be curious and open and not defensive or dismissive. Ask questions and listen carefully until you know exactly what it is that your competitor’s customers consider the value that you are not currently offering.