Business Plan Table Of Contents:

TABLE OF CONTENT: The table of contents is the first part of a business plan and the next section is the Executive Summary.

  1. Executive Summary. This is where you summarize the product or service you\’re going to bring to the market. The market for it, the competition, the likely profitability, and so on. It is never more than one or two pages, section one contains the concepts, the various ideas that you put together into the business plan.
  2. Section two contains your objectives for size, sales growth and profitability.
  3. Section three contains a complete market analysis, which again is detailed in the materials attached to this program.
  4. Section four is production producing the products and services that you plan to sell.
  5. Section five is marketing. How are you going to get your products to your customers?
  6. Section six is organization and people who are accountable for whom? For what? Where are you going to find the people? What people do you need and so on?
  7. Section seven deals with funds, flow, and financial projections. How much money will you need and when will you need it and how will you get it?
  8. And finally, the last section has to do with ownership. In other words, is it going to be a partnership corporation? Are you going to own it all, somebody else going to own it, and so on? And these have to be clearly spelled out. And again, you can fill in the blanks with the materials accompanying this program.

Now, the surprising part of the study that I just referred to was when they asked the heads of the successful companies how closely they had adhered to their business plans. Once they had been designed in almost every case, they said that once the business plan was complete, they had put it into a drawer and seldom looked at it again until the beginning of the next year, when they drew up a new business plan. They said almost unanimously that the value of the business plan was that it forced them to think through and back up every number and assumption of their planned business activities for the coming year. This forced them to be more accurate and thoughtful about how, when, and where they were going to generate the necessary sales, how they were going to produce and deliver the products and services, and how they were going to pay for the operations of their businesses. Your business plan is the key tool that you use to plan your business life. Your ability to put together a good business plan is a test and the hallmark of a serious entrepreneur. How company without a business plan is like a ship without a rudder adrift from day to day, and simply reacts and responds to the turbulence and winds that sweep back and forth on the seas of business life.