Module 2: Selecting The Right Product or Service

This lesson is about selecting the right Product or Service.

“Bruce Barden, an advertising executive, once wrote that nothing splendid has ever been achieved except those who dared to believe that something inside them was superior to circumstances.”

In its simplest terms, the key to business success is high sales. The reason for business failure is low sales. All else is commentary.

Your ability to select the right product or service for you and your company, your market, your customers, and your future is the critical determinant of your sales, success, and profitability. You must give this area much thought wherever you see a business that is not succeeding. You see a business that has selected a product or service that people either do not want or are not willing to pay for at the price that is being demanded.