Prospect – Qualified Lead

During high school, I did well in my physical education class and loved basketball.

However, I was not a runner, so the track and field part did not motivate me in any kind of way.
Every year during this unit, we\’d have to do a high jump, hurdles, and baton racing. Needless to say, none of these activities was my forte. However, baton racing has continued to be an apt metaphor in my career.

For example, most organizations have a process of passing a lead from the marketing team to the sales team. Typically, this is when a lead goes from being a marketing qualified lead (MQL) to a sales qualified lead (SQL).

Passing a lead from marketing to sales is kind of like baton racing, just without the physical activity (phew!).

Next, let\’s learn more about SQLs and MQLs — what they are, what the differences are, and why they matter.